Brands

We have recently been through a branding exercise at Cambridge Judge Business School. That meant trying to understand how the rest of the world sees us and then designing a unified visual identity that reflects how we would like to … Continued

London, my London

posted in: Book recommendation | 0

London is permanently in the news in Britain. But a number of recent stories get to the heart of what London is and should be, the subject of increasing disagreement among Londoners themselves. First we have the imminent Olympics, a … Continued

Internationalisation of the RMB: what does that mean?

A phrase that pops up regularly in Chinese financial and economic commentary is the internationalisation of the RMB (renminbi – the people’s currency). What does this actually mean? Internationalisation is not an official or recognised economics term but China uses … Continued

Dragon ladies

posted in: China, MFin, Students | 1

The myth of the scheming woman is one that pops up in many cultures. In the UK, for example, we talk of Lady Macbeth when we want to describe a devious woman who is held responsible for a hapless mere … Continued