Brands

We have recently been through a branding exercise at Cambridge Judge Business School. That meant trying to understand how the rest of the world sees us and then designing a unified visual identity that reflects how we would like to … Continued

Teaching versus research

It is well known inside the major research-led universities but perhaps less well known outside, that the status of research is far higher than that of teaching. In a university like Cambridge, appointment, tenure, promotion and general reputation are dominated … Continued